MICHELIN—IMMERSIVE LIVE PRODUCT LAUNCH

Marking a first for mobility giant Michelin Tires—an entirely virtual product launch event spanning over an hour of content ranging from virtual production, interactive 360 content, and live caller questions.

Up close and immersive Ride and Drive Demo unlike anything done before — Armed with eight 360 action cameras, scripted shot and cut an immersive journey.

COLLABORATORS
DIRECTOR—Mitch Stomner PRODUCER—Matt Bykowicz CAMERA—Hunter Courtney
AUDIO—Tim Angevine Special thanks to the rock steady team at Koolflix